X L Resource Group, Inc.

X L Resource Group is built on the principles of making excellent companies even better, enabling client companies to extend their dominance over their competitors.

Each of the companies in this coalition brings decades of experience in their area of expertise and an extensive portfolio of success.

XL Resources - Steve Hastings, President
o Executive sales, marketing, and general management in various agricultural industries
o Business Planning / Strategic Positioning and Marketing
o Building a Successful, Sustainable, and Profitable Retail Marketing Effort
o Basic, Intermediate, and Advanced Sales Training – Helping Customers Buy
o Intermediate Sales Training / Coaching and Advanced Sales Training (Complex Sale)
o Managing the Sales / Marketing function
o Individual and Group Executive Coaching
o Personal Development Training – Building on your strengths and Change Management training
o Customer service training
o Peer group facilitation including Board Retreats
o www.XLResourceGroup.com, 612.747.7808

HyPerformance Works - Roger Watke, Principal
o Sales management and training expert, 40 years of agricultural experience
o Sales Training and Coaching (Total Performance Selling and Total Performance Coaching)
o Sales Management Training and Consulting
o Coaching of the process (hands-on)
o Customer Service and Presentation Skills training
o 763.972.9997 office; 612.308.6199 cell

Caledonia Solutions - Dr. Robert Hill, Principal
o Expert in research and consulting solutions, understanding who your customers and prospects are, what makes them tick, and why they do what they do.
o Full range of qualitative and analytical customer and market research services to help you understand your market and set the direction you need with strategy development and solution implementation.
o Career professional in the agricultural and crop input business
o www.CaledoniaSolutions.com; 651.217.2164 office; 651.303.9325 cell

Dairy Strategies – Dr. Terry Smith, President / CEO
o Dairy Business Consulting by 6 scientists in the United States and Argentina
o Face to Face and blended learning and tools
o Business Planning
o Risk Management
o Resource Management
o Financial and production benchmarking
o www.DairyStrategies.com; 715.868.3244

A Learning Edge – Dr. Robert Milligan, Senior Consultant (part of Dairy Strategies)
o Professor Emeritas, Cornell University
o Personalized approach to Professional Development
o Ag Business, Leadership, and Human Resource Consulting
o LearningEdge Blended Learning modules
o Enhancing Supervisory and Employee Performance
o Leading Change – How Individuals and Organizations Respond to Change
o Excelling at the Chief Executive roles
o Attracting High Quality Employees
o Improving Communication and Building Trust
o Quality: Master it, Measure it, Improve it
o www.aLearningEdge.com; 651.647.0495; 651.343.6065 cell

The Other Right Answer, LLC – Frank Bezdicek, Principal
o 35+ years of agricultural sales and marketing experience, primarily with the cooperative system
o Innovative and Effective Forward Thinking Marketing Solutions
o Focus on marketing planning and implementation
o Expert in marketing for retailers and in the livestock industry
o 651.426.8927 office; 651.233.8767 cell

Russell Associates - Jerry Van Oort, CEO
o 28 years serving ag and other industry clients; Jerry has over 30 years in the ag and feed industries
o Leading edge computer based interactive training tools
o Assessments and computer based market research
o Custom computer based and e-learning interactive training tools and courses
o Self paced tech training, product training, safety training, and sales training
o Learning Management Systems for every use
o Testing and Certification
o Incentives and Reward Systems
o Custom marketing program development
o www.intRAtrain.com; 507.665.6266

Resource Connections – Ron Strand, Principal
o Former Wilson Learning VP, extensive experience - training and competency assessments and ag industry
o Full service organization providing or creating performance measurement, training programs and learning systems to enhance people performance within organizations
o Best-of-class specialists in needs analysis, instructional design, instruction, facilitation, performance measurement, and electronic learning
o www.ronstrand.com; 952-221-4529

Ag Industry Financial and Business Process Consultant - Rich Adams
o Former local cooperative general manager, sales and process manager in the agronomy business
o Financially based Business Solutions
o Innovative process and supply chain alternatives and methods of implementation
o Focus on business plans and execution
o 952.913.6635

Promo Advantage - Bill Cobbs, Principal
o Serving ag suppliers and retailers for over 15 years
o Customized apparel and promotional programs
o A wide range of Promotion and Recognition items and efficient fulfillment
o www.PromoAdvantage.net; 651.766.5520 office

Other Resources available as needed, including recruiting, risk management, CEO advisory services, and:
o Freshwater Films, Fritz Kinney, Principal; fritz@freshwaterfilms.com; 651.334.6109
o Communications for Everyone, LLC.; Kelly Vandever; www.CommunicationsForEveryone.com; 770.597.1108